Senior Marketing Data & Automation Specialist

The position: 

Sympower is looking for a Senior Marketing Data Analyst & Automation Specialist to join our fast growing team. In this role, you'll focus on collecting, analysing, and optimising marketing data from multi-channel Demand Generation campaigns using HubSpot, Clay, and similar platforms. You’ll build dashboards, automate workflows, and creatively use data to enrich account lists. You’ll also play a key role in supporting semi-automated outreach campaigns, driving scalable growth across various regions.

You’ll contribute to strategic campaign brainstorming by providing insights from data analysis, suggest technological solutions, and ensure best practices for marketing automation are in place. You will develop and optimise data flows, ensuring that content distribution strategies are targeted, efficient, and drive growth.

As part of our global marketing team, you’ll collaborate with experts in Communications, PR, Content Marketing, Social Media, Growth Marketing, and Product Marketing to ensure data supports strategic objectives.

Join us and contribute to a more sustainable future!

What is in it for you

We are committed to creating an inclusive and values based culture where everyone feels that they belong, and where everyone has the opportunity to do meaningful work.

We offer a market competitive compensation package, including but not limited to:

• 30 Days Paid Holiday Leave

• 1 Day Paid Wellness Leave

• 1 Day Paid Birthday Leave

• Paid Maternity and Partner Leave

• Pawternity Leave

• Mental Health and Wellbeing Support

• Remote Office Budget

• Internet Allowance

• Development Plan & Budget

• Stock Appreciation Rights

• 2 Days Paid Volunteer Leave

Learn about all of our benefits on our careers page.

What you’ll do:

• Collect, analyse, and report on marketing data through dashboards to track multi-channel campaign performance.
• Collaborate with the marketing and sales teams to enrich target accounts, qualify leads through data-driven insights, and ensure smooth data handoff between systems.
• Develop and manage automated workflows and processes that streamline marketing operations & semi-automated outreach campaigns via Clay & La Growth Machine.
• Maintain and oversee the integration of marketing tools (e.g., HubSpot, Clay, ABM platforms) to ensure data accuracy and effective lead management.

What you'll need:

• Extensive experience in analysing multi-channel marketing data, interpreting KPIs, and delivering actionable insights to optimise campaign performance.
• Proven expertise in designing, managing, and automating marketing operations workflows, including semi-automated outreach campaigns using platforms like HubSpot and Clay.
• Strong technical proficiency in marketing automation, lead enrichment, and data optimization, with a track record of enhancing account lists and driving scalable growth.
• Deep experience with HubSpot, marketing analytics tools, and leveraging AI for driving growth and improving marketing effectiveness.

Who we are

Sympower is accelerating the global transition towards ‘net-zero’ by helping to build smarter, cleaner renewable energy systems. Using our proprietary software platform, we help balance the supply and demand of electricity across international energy networks.

We help businesses, grid operators, asset owners and other energy stakeholders around the world reduce their carbon emissions, integrate more distributed renewable energy resources, and generate new revenue streams by participating in demand-side response services.

Learn more about us in this video.

In 2022, Sympower became a certified B Corp, which shows the company is meeting high standards of verified performance, accountability, and transparency across 5 impact areas: governance, workers, community, environment, and customers.

Sympower is an equal opportunity employer. We encourage a diverse workforce and are committed to creating an inclusive environment for all team members.

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MESSAGE TO RECRUITMENT AGENCIES: support for filling this position is not required, so proposals for recruitment services will not be reviewed or responded to.